Nonverbal communication — the use of gestures, facial expressions, and other nonverbal cues — is becoming increasingly popular, and it is getting easier for presidential candidates to communicate with their supporters.
According to new data from Zoleo, a technology company based in Singapore, presidential candidates have been using nonverbal communication more and more since the start of the campaign.
Zoleo’s latest report found that during the first seven days of the 2016 election, presidential hopefuls used nonverbal signals to communicate more than 60% of the time.
The percentage of times they communicated via text increased from 40% in the first six days of this year to 70% in week nine.
During the first five days of August, candidates used nonverbally over 66% of their time.
That percentage has stayed at around 70% through the end of the first week of the 2020 campaign.
Trump has been using the nonverbal method for much of his campaign, even though it has not proven as effective as the traditional methods.
During the last presidential debate, for example, he used facial expressions and other cues to explain how his plan for tax cuts would impact the middle class.
The candidate was able to convince the audience that he was not an elitist, which has been the hallmark of Trump’s candidacy.
When Trump ran for the presidency in 2016, he also made nonverbal gestures and nonverbal body language.
This approach worked because the candidate didn’t need to use words to explain what he was doing or to show how he was communicating with voters.
In this way, Trump has shown he is an effective and effective communicator.
But when Trump was elected in 2020, he was no longer able to rely on facial expressions or nonverbal signs.
His campaign was unable to sell the message that he is a great communicator who would create a more prosperous economy, so he shifted to nonverbal methods.
When you have an unbalanced campaign, you need to find an effective way to communicate.
And the nonverbals have been one of those effective methods.
The data shows that during this period of time, Trump’s nonverbal messaging has increased from 70% to 80%.
The new data also shows that the number of times candidates used text increased during the last week of this election, from 4% to 8% of total text messages.
Trump’s nonverbal messaging is becoming more effective because the Republican nominee has been able to show his voters that he isn’t an elited elitocrat.