More than 100 new positions will be created at the NHL’s communications department, with an expected additional 100 hires in the coming years.
New jobs will be announced during the NHL Media Day on Wednesday at the Garden in New York City.
“This is a key part of our growth strategy and we are committed to providing the most professional media experience in the NHL,” NHL vice president of hockey operations Mike Cammalleri said in a statement.
“We have a number of opportunities for our media team, including additional roles for young and emerging talent.”
More than 10,000 people work for the NHL.
The media is responsible for covering hockey games, and the NHLPA has been a key partner for the expansion process, providing support to the league’s media partners.
New York-based media company A.V. Club Media has been hired to manage the new roles and to oversee the league-wide communications and media efforts.
A.K.A. A-Team Media, the company was founded in 2012 and has worked on multiple expansion teams in the past.
A-Team has a staff of 25 employees, according to the NHL, and will be responsible for managing the media department, as well as social media.
The team has a strong track record of successful business development.
A second group of media hires is being announced for 2019-2020, according the NHL release.
The group will focus on expanding the media coverage of NHL games and other hockey events, including the All-Star Game and the Stanley Cup Playoffs.
A new role for the team will be that of the media advisor, which will help manage communications for the league and its media partners, according a statement from the NHL that was released.
This will be a key opportunity for our organization to grow our reach and reach more people across all channels,” NHL deputy commissioner Bill Daly said in the statement.”
We are excited to continue working closely with our media partners to further improve the way our fans can access NHL content and information across all platforms.
“New York Islanders general manager Garth Snow said in December that the team plans to hire at least 2,000 full-time media members by 2020, up from 1,200 currently.
Snow has said the team is looking for more than 5,500 media members to support the new media team.
Snow has said in interviews that he expects to hire about 3,000 media members in 2019, while he also said the club will have at least 4,000 staff, though it did not provide an estimate for the total number of staff needed.
The NHL also announced a new, five-year media contract with Comcast.
Comcast is a major television provider for the United States and Canada.