Google is set to roll out its social network for female and minority employees in a major step towards addressing issues of gender and diversity.
The social network will be available for female employees in the US, the UK, Germany, France, and the Netherlands, the company announced on Tuesday.
The platform will be part of Google+ for Business, a partnership that allows employees to build a business from the ground up, the Google spokesperson said.
“As a company with so many products and services, we believe it’s critical that we have the right tools to make sure we all get the right product and experience at the right time,” Google CEO Sundar Pichai said.
“Google+ for business allows women and underrepresented groups to have a place on our team where they can build their brand and their skills, while also contributing to our mission to enable more diverse teams.”
The platform is set for launch in the next few months.
Google+ is designed for businesses that need a dedicated, user-focused social network and will also enable Google+ users to collaborate on new projects.
“We’re excited to add Google+ to our business family and look forward to making the platform even more relevant to the diverse communities it’s meant to serve,” Pichakai said in a statement.
“In addition to being an incredible platform for collaboration and growing our business, Google+ offers a platform that brings us together with our many partners and allows us to reach more people and collaborate with them across the web,” Google+ co-founder and CEO Sundlok Holm said in the same statement.
Google is also working on a new video platform for female executives, the first in the world.
It will launch later this year, the spokesperson said, and will include more than 20 channels and content creators, including YouTube, Netflix, and Twitch.
Google also plans to launch an app to help women leaders and employees on the job.
“We’re always striving to make the world a better place,” Pachai said, adding that Google+ will “serve as a place for women to express themselves, celebrate their accomplishments, and find new connections.”
The announcement comes as Google is in the midst of a shake-up of its business.
Google announced last month that it was leaving the advertising world for a new era of social and search-driven advertising, with the company announcing plans to take over advertising and search operations.
Google+ was launched in 2005 as a way to bring people together to collaborate and to share content.
Today, it has more than 200 million monthly active users and more than 5 million users worldwide.